How to Win a Design Competition-Michael Roller

icecream / 设计理论 设计译文 / 12.13.09

How to Win a Design Competition

如何在设计比赛中获胜

“这是之前在译言(暂时被墙了)上发表的几篇翻译文章之一,很荣幸都获得了金牌等级的荣誉,陆续更新上来。”-icecream

Whether you’re trying to win some money, gain exposure, or just build out your portfolio, design competitions are a great way for young designers to develop themselves. Over the past few years, I’ve entered many competitions for many reasons. I’ve even won a little bit. From my experience, here are the five keys to winning the next design competition you enter.

不论你是试图赢得一些钱,想崭露头角还是要扩充你的个人作品数量,设计竞赛对于年轻设计师的自我完善和发展而言无疑是一个很好的途径,过去的几年里,我已经因为各种原因而参加过很多次的比赛了,我甚至赢得过一些比赛。我的个人经验来讲,这有五个关键点可以让你赢得下一个将参加的比赛。

How To Win

1. Enter for the Right Reason.

找一个好理由参加比赛

Why are you entering a design competition? Before anything else, make sure that you’re doing it for the right reason. Is it to get yourself more exposure or to make money? If you’re trying to get more exposure, consider the other options and compare the possible value of each. Starting a blog, becoming more active on twitter, or just promoting your own concept product to sites like Yanko Design could be more beneficial. Think hard about entering the competition just to make money. What if you don’t win? Go for freelance work instead.

为什么你要参加一个设计比赛呢?在做所有事情之前,你要确定你有一个很好的理由去做这件事。这个比赛可以给你带来名誉还是金钱?如果你想要得到跟多的声望和名誉,可以考虑一下其它的选项或者比较一下它们每一个的可能性。创建一个博客,在推特上变得更加活跃,或者只是在像Yanko design这样的网站上递交你的个人概念产品,这些方法都会让你很受益。仔细考虑一下关于为了获得奖金而参加比赛。如果你不能得奖怎么办?可以接一些自由设计做做挣点钱。

The best reason to enter a design competition is to build out your portfolio, keep your skills sharp, and experiment outside of whatever professional work you do. The chances of winning can be pretty slim, so the exposure and prizes that come with success should be seen as a bonus, not the goal. Design competitions are about some form of self-improvement.

参加设计比赛最好的理由就是为了完善和扩充你个人作品集,保持你娴熟的设计技能并且可以在你擅长的领域之外做一些尝试。得奖的机会可能会特别小,所以声誉和奖金是伴随成功随之而来的额外奖励而不是你的目标。设计竞赛是自我修炼的一些形式

2. Pick the Right Project.

挑选一个合适的设计方案

You’re about to invest a bunch of your personal time into this competition. How do you pick the right one? Again, the answer to this question should be form of self-improvement. There are a ton of opportunities, so make sure you pick a project that will make you a better designer even if you don’t win. When I was a student I entered one of Design Engine’s Photoreal Competitions. It was a great way to do a great rendering for a product I’d already designed. In the end, I was able to use it in my portfolio. Later, I entered Scion’s Floorplan Competition to experiment with environmental design. I didn’t win either of them, but entering both competitions helped me improve my skills.

你要准备投入大量的个人时间到比赛中去。怎么样选择一个正确的方案?问题的答案同样也是自我提高的形式。这里有大量的机会(www.designtaxi.com),所以决定选一个可以让你成为更出色的设计师的方案,否则你就不会赢。当我还是学生的时候,我参加了一次设计引擎网站的写实渲染比赛。这是一个很好的方式为我曾经设计的产品做一个逼真的渲染。最后,我把它放在我的作品集里。后来我参加了scion floorplan比赛,目的是为了长进我的环境设计。这两个比赛我都没有中,但是参加这两个比赛是我提高了我的相应的技能。

3. Be Passionate.

要充满激情

Why would you enter a competition if you weren’t interested in the project? Building off key #2, you’re about to spend a bunch of your own time towards this. Designers live off passion and die by apathy, so don’t waste your time on something if you aren’t really excited about it. Plus, who do you think has the best work, the best chance of winning, the best exposure, the most success? Once you’re passionate, everything else falls into place for a designer.

如果你对一个方案不敢兴趣为什么还要用它来参加比赛呢?如第二条所述,你正要投入大量的时间到你的方案中,设计师要爱你的事业并激情永驻,所以不要浪费你的时间在你不敢兴趣的方案上。另外,你认为你做出了最好的作品,最有把握获胜和最丰富的经验就能获得更多的成功吗?一旦你充满激情,所有这些事情都会来到一个设计师身上。

4. Make sure you can do it quickly.

让你快点去做这件事

A lot of students ask me how I manage personal projects and design competitions in my free time. You might disagree with this point, but my experience tells me the competition you’re most likely to finish is the one you can complete effectively and efficiently. Read the brief carefully and decide if your skill sets are a good match to complete this project in a timely manner. Once you have the passion required (key #3), finish the project before it fizzles out.

许多学生问我是如何利用业余时间管理我的个人作品比赛的。你也许不同意这个观点,但是我的经验告诉我你最好完成一件事情越有效率越好。仔细的阅读比赛要求并决定依你的能力是否能够及时的完成这个作品。一旦你有了完成它的激情,那就在它消失之前完成这个作品。

One of my favorite competitions was the Bombay Sapphire Designer Glass Competition. Young designers are invited to create martini glasses inspired by the well-known gin. The brief is easy to follow and I was able to create a finished concept over a weekend. As a result, I entered three years in a row (eventually winning finalist & second prize honors) because I was excited about the opportunity and able to complete the project quickly. Follow this rule, your family and friends will thank you for it.

我最喜欢的一个比赛是孟买蓝宝石杯酒杯设计大赛。年轻的设计师被邀请去设计瑪瑅尼酒杯。比赛要求很容易做到并且我可以周末前完成我的作品。结果,我连续参加了三年(最终进入决赛并获得第二名的殊荣)因为我对这个机会很感兴趣并且可以很快的完成它。做到这一条,你的家人和朋友会为此感谢你。

5. Find a partner in crime.

找一个合作伙伴

If there’s one final thing that will help you, it’s a close friend that shares the same excitement for entering design competitions. You might encounter a lot of naysayers in your quest for design honors, so friends act as as support network to help you maintain your energy for a project and help you refine your work by giving you an outside opinion. Think of them as your design competition creative director. They should give you helpful feedback to make your project the best it can be. Your friend can carry you when your passion wanes, and if you enter together, the projects can come together quicker than if you entered alone.

如果这是最后一件可以帮助你的事情,那就是好朋友会分享给你同样的激情在同时参加比赛的时候。你也许会在最求设计殊荣的同时遭遇到很多的反对者,这样朋友担当着让你保持你的能量并且通过给你一些不同的意见帮助你改进你的作品。把他们试想成设计竞赛的指导者。他们会尽最大努力给你的方案提出很有帮助的反馈意见。当你缺乏激情的时候他们会激励你,并且你们如果一起参加的话,你们的作品会比你独自一人参加完成的更快。

Two of my partners are Brandon Lynne and Finn McKenty. Brandon and I worked together in school at UC and we’ve used these competitions as a way of staying in touch and working together. Finn and I collaborate on projects at Kaleidoscope, where he has a design background but now focuses on business strategy. With both partners, our points of view overlap enough that we are efficient but different enough that when we work together we do better work than any of us could do on our own.

B.L和F.M是我的两个同伴。B和我在同一所学校而且我们常常把一起参加比赛作为互相保持联系和作为工作伙伴的契机。F和我在商业案例上合作。和两个伙伴,我们在才能力上有相似之处不相伯仲,但是也在一起工作的时候我们也都做的每个人有每个人的特点,合作使我们做的东西比我们自己特立独行的时候更加出色。

Even if you follow these five steps perfectly, I can’t guarantee you’ll win every competition you enter. However, putting yourself in the position to win is all you can do. The rest is a bit of luck, in the hands of the judges and their personal biases. Remember that the value to you shouldn’t come with winning, it should come with entering. If you want more information, check out Coroflot’s article on the subject. Have you had success entering design competitions? What other tips do you have to share?

即使你很严格的遵守了这5点,我也不能保证你就会每次都赢得比赛。无论如何,把你放在得奖台上才是所有你要做的事情。再者就是需要一点运气,评审和他们的个人偏好掌握着胜负。记住它的价值不是来自于赢得比赛,而是在于你的参与。如果你想得到更多的信息,点击clroflot的文章标题。你正在参加设计比赛么?有其他的小提示要和大家分享么?

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